Zafra Fundraising

At ZAFRA Fundraising, we believe that successful supporter engagement is built on trust, transparency, and respect. We focus on cultivating long-term relationships through effective conversations that engage supporters meaningfully and align them with your charity’s values.

We take a supporter-centred approach, working closely with your team to create programmes that educate, inform, and inspire supporters to make a lasting impact. Whether you’re focusing on acquiring new supporters, upgrading existing ones, or building loyalty, we are here to guide you through every step of the process.

Our key values -

Supporter stewardship - that builds lasting loyalty relationships with your supporters, aligning with your values

Live, voice-based fundraising - compliant campaigns, following best practice that educate, inform and inspire supporters to make a lasting impact

Clear honest transparency and communication - working closely with your team, engaging trust, transparency and respect

Tailored strategies - that suit your need and goals

Through our approach, your charity’s fundraising efforts will be both effective and sustainable.

Here to guide you every step of the way, building loyalty with new supporters and upgrading existing ones.

Fundraising Services

Comprehensive Supporter Engagement Programmes

ZAFRA Fundraising provides a full range of supporter engagement programmes to help charities build meaningful, long-term relationships with their supporters. We aim to improve supporter engagement, maximise contributions, and ensure full compliance with all regulations. We also focus on keeping your supporter database up to date with new and upgraded supporters, noting their future communication preferences and feedback on your charity’s work.

Value Exchange

We believe in building meaningful connections with potential donors. Our value exchange approach focuses on providing value and relevance to donors, resulting in higher engagement and increased support for your cause.

Cold Acquisition

Drawing from our extensive experience, we excel at cold acquisition campaigns that effectively introduce your cause to new potential donors. Our skilled agents adeptly communicate your mission and inspire action, fostering a strong foundation for lasting donor relationships.

Lottery Calling

Enhance your fundraising efforts with our lottery calling services. We effectively communicate the benefits and excitement of participating in your charity lottery, encouraging more donors to engage and support your cause.

Donor Reactivation

Revitalise past donor relationships with our donor reactivation campaigns. Our agents reconnect with lapsed donors, emphasising the impact of their previous support and rekindling their commitment to your cause.

Gift Aid Calling

Boost your fundraising revenue with our gift aid calling services. We educate donors about the benefits of Gift Aid, enabling them to increase their donations through tax-efficient giving.

Welcome Calls

Make a memorable first impression on new donors with our warm and welcoming approach. Our welcome calls express gratitude and appreciation, fostering a positive relationship right from the start.

Warren Short

Founder

With more than 28 years of hands-on experience in data-driven direct marketing and telemarketing campaign management, Warren established ZAFRA in the UK in 2019.

Since then, he has led the company in delivering strategic, resultsfocused solutions for a diverse portfolio of clients, from global blue-chip corporations to innovative and inspiring regional and international charities

Warren’s dedication to smart data, thoughtful collaboration, and measurable impact continues to shape ZAFRA’s values and vision.

Rebekah Snelling

Account Services Leader

Starting life at ZAFRA, over 7 years ago, Rebekah has first-hand experience on what makes a great caller.

Now heading our Account Services team, Rebekah combines this knowledge in a her role to ensure every client receives seamless support, and standout service. With expertise in telephone fundraising and customer engagement, together she brings energy and precision to campaign delivery, overseeing everything from initial planning to post-campaign review.

Working closely with clients and internal teams, Rebekah ensures quality, consistency, and results across every touchpoint.

Harry Crawley

Client Services Director

Having been with ZAFRA from the start, Harry’s leadership plays a key role in aligning our services with client needs, driving success through teamwork, transparency, and measurable outcomes.

As Client Services Director at ZAFRA, with a deep understanding of client goals and campaign performance, Harry works across teams, from account management and data security to quality assurance and our call centre specialists, ensuring every touchpoint reflects our high standards.

Our Teams

At ZAFRA, we’re proud of a culture built on collaboration, integrity, and personal development, where every voice matters. We also believe that great results come from working as one team.

From our operations, account and client services, quality assurance and development teams to HR, accounts and our dedicated call centre callers, every role plays a vital part in our clients’ success.

Whether we’re driving campaigns or ensuring every call meets our high standards, we do it together with purpose and passion. It is this collective commitment that keeps us growing, innovating, and delivering projects and campaigns that consistently make a positive impact.

Telephone Fundraising